Petroc Trelawny

‘Smile, segue and shut up’

One of its first recruits, presenter Petroc Trelawny, explains the secret to the radio station’s success

issue 02 September 2017

Three weeks before Classic FM launched, I was on the radio in Hong Kong, introducing hits by Rick Astley and Wet Wet Wet. I’d just turned 21, and was working as a presenter for British Forces Radio.

A phone call came from London. ‘My name is Michael Bukht. I’m setting up a new radio station and have heard good things about you. We’d like you to present our afternoon show. By the way, do you know anything about classical music?’

Michael Bukht would not have fared well in today’s consensual media world, where respect is the watchword. He was a bit of a bully, capable of exploding at anyone promoting views not aligned with his own. But he had absolute belief in what he was doing. The successful pop station Capital Radio, which he had set up in the early 1970s, was his model.‘Same sound and style, just different music,’ he announced.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in