I don’t always watch ‘Strongest Viking’ competitions on cable. But the other day I was channel-hopping and became mesmerised by one. Firstly because I wasn’t previously aware that such banality was possible on television. People really watch men trying to push a stone or pull a rope? This was new data to me. But I also stayed because I was struck by the sheer lack of diversity.
The cultural homogeneity of the Strongest Viking competition was appalling
When the league tables flashed up, it transpired that the board was led by someone called Hafþór Júlíus Björnsson, otherwise known as ‘the Mountain’ in Game of Thrones. Mr Björnsson is from Iceland, so there was a nice Icelandic flag beside his name. Then I noticed the rest of the league table. Without exception the top Vikings were all from Scandinavian countries. There were several people with unpronounceable names who had the Danish flag beside their names.
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