If there is one thing that can be said about Elon Musk, whether you like him or not, he is certainly an argument for the great man theory of history. Rather than the human story just being just a series of social forces pushing us like waves, a single individual can steer events in a totally different direction.
Before Musk’s takeover of Twitter, the social media site was driving the English-speaking world towards more progressive social norms, and it’s unlikely that the Great Awokening would have happened without it, especially both the Black Lives Matter and the transgender movement. The former culminated with the summer protests of 2020 when 19 people were killed in the United States and several billion dollars’ worth of damage was caused. (Smaller protests in Britain resulted in some police officers being injured, and its effects on our institutions were considerable.)
It did so because Twitter users came from a very specific, socially radical section of society and were pushing culture as a whole (as Kristian Niemietz likes to point out, Twitter is now real life.)
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